Avon Teams up with Color Manila for Breast Cancer Awareness

Oct 14, 2019 | Likes, Links

It was still very clear in my head. The time between her breathing began to stretch out with many seconds. Her breathing pattern, too, became louder. It was still in the afternoon, and we were able to exchange a few thank yous and even reminisce happy memories. We were still waiting for her parents to arrive from Nueva Ecija, and she bravely hung on. And after everyone has come, she finally let go and die. It was past midnight. My cousin-in-law, whose body was overwhelmed with a disease that spread exceptionally, died of breast cancer.

the sad truth about breast cancer

A study conducted by the Philippine Council for Health Research and Development said that one in 13 Filipinos would develop breast cancer in her lifetime.  Sadly, my cousin-in-law got it. She died at age 45. Her sister died too of the same cause about a decade ago.

the best way to beat breast cancer

The Philippine Obstetrical and Gynecological Society reported, too, that our country has the highest prevalence of breast cancer among 197 countries. And one best way to beat the disease is early detection. There is a need then to educate women on the importance of early detection.

run and walk for breast cancer

Avon Teams up with Color Manila for Breast Cancer Awareness

Very timely that Avon Philippines teams up with Color Manila for the Pink Light Night Run and Walk for Breast Cancer 2019. The purpose of the night run and walk is to raise awareness of the disease. it also aims to educate every woman that breast self-exam is one of the surest ways to detect it early. 

no one left in the dark about breast cancer

I find this partnership so noble.  Avon Philippines has been a loyal supporter of this cause. Teaming up with Color Manila all the more highlights it belief that no woman should be left in the dark about breast cancer.

The Pink Light Night Run and Walk for Breast Cancer will happen on Saturday, October 19 at the Filinvest City Event Grounds. This event also marks the return of Avon’s signature run and walk, an annual initiative that garnered a large following through the years.

the Pink Light Night Run and Walk for Breast Cancer

Everyone can join the night run and walk by running in either 3K, 5K, or 10K distance. All participants will also receive a distinctive pink light headlamp to guide them through the night. And as they go through the course, they will also get caked in bright pink powder along the way.

Interested? Register for the run at www.colormanila.comwww.smtickets.com, and www.travelbook.ph.

I could still vividly remember how my cousin-in-law’s breathing patterns changed as her body began to shut down slowly. Perhaps, it’s one scene I would never forget. That is also one scene  I do not want to see anymore nor do not want to experience myself. And it would help a lot if I start with the breast self-exam. After all, early detection is a sure weapon until we have a cure.


  1. Nhet Mendoza

    Thanks for sharing momsh. Nakakatuwa naman may mga ganitong event. Nakakatulong talaga lalong lalo na sa health ng kababaihan.

  2. Michi (@michisolee)

    Early detection is better than cure talaga. My sister-in-law just lost her fight with cancer few months ago. It happened so fast, hindi pa nga niya natapos yung scheduled treatment niya. Buti nirefund ng hospital yung mga hindi na gamit na therapy.

  3. amethystineblue81882

    Beauty with a cause.. i really admire brands na may advocacies. 🙂 Yes, early detection is key.

  4. You, Me and Benny

    that’s so amazing that they’re doing this! Bringing any kind of awareness is wonderful!

  5. Crickette, The Things I Have to Say

    I’ve joined a Color Manila Run one time and it was really fun. A little chaotic, with the paint and stuff, but it was fun nonetheless, as I did it with my friends. I like that they’re doing this RUN for a great cause.

    Are the colors going to be pink pastels? HAHAHA.

  6. Catherine Santiago Jose

    Wow, this is definitely a great cause and it is so nice to know that there are some big companies that continue supporting this kind of event like AVON Philippines. Goodluck!

  7. Mommy Levy

    Kudos to Avon for supporting this advocacy. I hope madaming sumali para madaming matulungan.

  8. Celebrate Woman (@DiscoverSelf)

    I love promotional stuff when it is following the message of such importance as Breast Cancer Awareness. Avon has been doing it well for years.

  9. NaturalBeautyAndMakeup(Ana)

    My sister-in-law is also suffering from this disease I have been using this Avon products for a long time and really appreciate that it supports this cause!

  10. Karen CM

    My mother died because of cancer. Too late to cure na po yung kanya kaya naiwan kaming 8 magkakapatid na may new born baby pa na di man lang sya nakita. I really admire po those people and organizations na may advocacy sa mga ganito. Salamat Momi Berlin and Avon. More power.

  11. jomel camine alday

    Naalala ko tuloy si MIL at yung kaibigan ko na parehas may breast cancer magkasunurang taon ng mawala sila…

    heartbreaking kasi nawitness ko panu nila ginusto na ipagpatuloy ang buhay nïla pero hndi na kinaya…

    nakakalungkot na may ganitong kĺaseng sakit na nagpapahirap sa mga kababaihan…

  12. Meldy Natividad

    Ito yung sakit na nakakadurog ng puso e… Hindi lang puso mismo ng may sakit kundi ng puso ng lahat ng taong nagmamahal sa kanya, Kasi you can make a choice na lumaban or hayaan na lang na lamunin ka ng sakit na ito Pero these two choice will still lead you to suffering… Yung mga hardships na pagdadaanan… Haisst… Missing someone who choose to fight but her body didn’t make it…
    Kaya kapag naririnig ko tong topic na to i Always tell how important it is to do preventive measure to avoid it.

  13. Alexis

    This is an interesting partnership. Early detection of this cancer is definitely important.

  14. Maria Leo Nila Fernandez

    There is hope for breast cancer patients, early detection and treatment are the key factors. Always have an annual check up. If we love our loveones we will prioritize our health. hugs for everyone. lets spread awareness.

  15. Noime Ortagoza

    Wow,God Bless Avon,kasi may ganito pala silang advocacy,maraming matutulungang mga babae ang may sakit sa cancer ang gagaling,sana maraming sumali.
    FB; Noime Ortagoza

  16. Pauline R.

    We should continue to support causes like this. Breast cancer is deadly and difficult to beat but it’s possible and we Filipinas can make it. Let us remove barriers and spread awareness ❤

  17. Erin Palapag

    This topic gets me every time mommy may kirot sa puso ko since kamamatay lang din ng tita ko which is also a mother to me she passed away because of cancer recently lang din. Hindi ko pa din tanggap pagkawala niya and i still cry even typing this. I think maganda ang ginagawa ni avon to spread awareness. We should always take care of ourselves unahin ang health before anything else.

  18. Adreanne Tripplett

    I’m picturing this, and I think it’ll be freaking awesome. But on another note, I’ve lost so many family members to breast cancer that this topic kind of scares me to think about how close cancer has been to me. It’s a scary thing.

  19. Claire Castillo

    Thank you for sharing this awareness Momi Berlin. Sorry for your loss, condolence. Thank you Avon for this walk for a cause ❤️ Salute to all who helped spread the awarenees for Breast Cancer.

  20. Jennifer Londe

    Thank you mommy for sharing this review..Kudos naman para sa avon my ganitong silang advocacy..Sana marami pang sumali para sa breast cancer awareness..

  21. mrsenerodiaries

    I love the campaign of Avon, kudos to this kind of advocacy. Been years since my last fun run, nakakakamiss.

  22. Mommy Anna

    I love pink color, kaya supporter din ako ng breast cancer awarness 🙂 It’s nice to know that madami na nag recognize for this kind of advocacy

  23. eya_greyjoy

    Nowadays, mahirap makampante na just because cancer doesn’t run on our bloodline, it’s okay na isawalang bahala nalang. Breast cancer can also develop over time due to some practices or habits that can trigger its onset. When I was in college, I had a friend who’s lola died of breast cancer and who’s mom is currently diagnosed with breast cancer and under going chemotherapy. During those times, I remember how it has affected her. She became too sensitive about cancer and dying jokes and sometimes she would also get offended. And so as her friends, we were also affected and most of the time we would tiptoe around the tulips just so we don’t add up to her anxiety. The saddest part of that is that she is certain of her odds of having breast cancer as well, and we couldn’t find the right words to say to comfort her at least. It’s tough because she told us that she didn’t want to be pitied but be supported instead.

    We as friends struggled and how much more to the people diagnosed with breast cancer? The best thing I could do for now is to be aware and support breast cancer awareness campaigns and learn the ways of preventing it so I could share it to other people as well and be an advocate of breast cancer prevention.

  24. Nicz E

    Avon is doing a great job in sharing awareness for breast cancer. It’s so sad that many women dies or suffers early in their life because of this disease.

  25. Analie Beja

    Salute for this awareness campaign!

  26. Vivian

    My mom is battling this big bad beast C. Napakahirap magkasakit ng ganito bukod sa pera ay nakakapanghina ang gamutan. Sana libre na lang ang gamutan nito kasi napakagastos talaga.
    We need to be also strong for our warriors. Love and support do make a difference (for our loved ones with big C) to go on with the treatment and battle.
    Thank you, Avon for reaching and helping ️ sana marami pa kayong matulungan. Raising awareness is really a huge step in defeating this illness.

  27. Rojean mae lamsin

    Kada sa sampung babae dalawa dyan ang nagkakaroon ng breast cancer. Actually hindi sya birong sakit at basta basta kaya kung may kakilala man tayong meron nito, kamaganak or kaibigan man, they need our support, love and prayers. We never know kung gaano natin sila napapasaya at nabibigyan ng pagasa na mabuhay. At bilang concern sa kapwa natin babae, dapat shineshare natin and awareness na ito sa iba. Pwede maagapan ang breast cancer kaya as soon as nalaman mong meron ka nito pakonsulta agad sa doctor at magpagamot.

  28. Joanna

    Avon has always supported the fight against breast cancer in my home country, creating events and raising awareness. The night run is a great initiative.

  29. Fritz Ziven Anthony German

    Early detection is better than cure talaga. Share ko lanh din yung story ng first cousin ko, She is only 28yrs old and has 2kids. Nararamdaman niya na may kumikirot kirot daw sa breast niya, as in may makirot daw and may nakapa siyang bukol, super tapang niya lang din talaga kasi hindi siya natakot o nag dalawang isip na magpa check up ( ganyan din kasi ung sa lola ko, may breast cancer din, kaya lang hindi na nag undergo ng chemotherapy dahil matanda na at di na kakayanin, so ang ginawa na lang eh tinanggal na lang yung right breast niya, hindi ko alam kung anong tawag dun, masectomy yata?) Sa ngayon, nagche chemotherapy siya, aggresive daw kasi ang cancer niya, stage 2 lang siya nung nalaman niya, sumunod stage 3 na.. Kaya nakaka inspire na makakita ng isang brand kagaya ng Avon na nag susupport sa mga breast cancer patients and to you, Momi Berlin, sobrang thank you for sharing this.

  30. Olya Amanova

    I’m very sorry for our loss. It is very nice that a lot of beauty companies commemorate things like that and create events to make us all appreciative of what we have.

  31. Roselyn A Jose

    Breast cancer isa ito sa mga sakit na hindi natin basta basta ipagsawalang bahala, babae man o lalaki ay pwedeng magkaroon nito pero karamihan ng tinatamaan nito ay kababaihan. Sana maging aware tayong lahat at maging supportive tayo sa lahat ng cancer patients kahit hindi natin kakilala. Iparamdam natin ang ating full support dahil hindi natin alam na baka isang araw tayo ang tamaan nito at ayaw naman nating pandirihan tayo at layuan ng mga tao. We need each other’s support and love and syempre hold on lang sa faith natin sa Lord kasi sya lang ang gumagawa ng miracles.

  32. anne delacruz

    hi po ung nsba q 2 dq maiwasan ang d uli masaktan oh umiyak dhil s sakit n yan 10yrs ago ng mawala ang mama q matagal n pero pra skin prang kelan lng dhil s tuwing my nb2sa aqng ganito dq maiwasan ang malungkot dhil lahat ng msa2yang ngyyri skin ngaun dna nkikita ng mama q kya sna mgkron n ng lunas oh mabisang gamot pra s breast cancer dhil d biro ang sakit n yan,,ilang taon dn lumaban ang mama q pero kalaunan dna xa pinahirapan p n god kya kinuha n xa masakit pra sming lahat lalo n skin dhil maka ina aq pero nsa isip q n ksma n xa ng panginoon at dna mghihirap p,,s loob ng sampung taon n nawala ang mama q s isip q nawa’y ung mga taong nka2ranas nto lalo n ung mga taong kulang s kakayanan s pera pra matugunan ang mga gamot at pg kikimo pra makaligtas s salot n sakit n yan sna gumawa cla n murang gamutan pra lahat makayanan mkbli at walang ng mamatay ng dhil s breast cancer,,super miss qna ang mama q ang lagi qlng dasal s panginoon n gabayan at ingatan kmi ng pamilya q

    salamat po ❤ momiberlin godbless po ❤

  33. frozngo

    Thank you Momi Berlin and Avon for this advocacy. Some of my love ones died because of cancer.I hope soon there is a cure for that disease. Eating healthy foods and a good lifestyle is one way to prevent it and annual check up na rin.

  34. Cecilia Sta Rita

    Nakakatakot Mamsh para sa ating lahat na maranasan at magkaroon nito. Ito din yung topic namin last week. Yung pinsan ng ka-nanay ko sa school may breast cancer. Nakita ko ang pic ng nabulok niyang dibdib. Nakaka-kaba. Stage 4 na mahirap na i-chemo.Parang tatanggapin na lang nila kung anong mangyayare sakaling hindi na ma-chemo. Madami na kasing kumplikasyon. Sana gumaling pa siya. Sa lahat ng nakkaranas nito. Laban lang hanggat kaya.

    #momiberlinshares #PinkLightProject #AvonPHPinkLight #momiberlinforAvonPhilippines

    FB Cecilia Sta Rita

  35. Myllene Garcia Soriano(Mhai Mhy Koh)

    Yes early detection,magpacheck up agad.. pero sa totoo lang traydor ang cancer yung first born ko nawala dahil din po sa cancer,super active at ang taba nya nung baby napansin ko nalang may parang bukol/kulani sa right side nya kaya kgad namin pinacheck up pero ang bilis stage 3 agad sya kaya sobrang hirap tanggapin na nawala sya at the age of 3yrs old.. kaya kung may iba tau nararamdaman ipacheck up po agad natin para maagapan.. thank you momsh and avon for this malaking tulong sa mga may breast cancer dahil hindi ito birong sakit.. godbless u all po..

  36. Lyosha Varezhkina

    Avon is doing great to help the fighters of cancer. I just hope we are never one of them

  37. Samar

    Bloggers like you are very powerful and I must say that you are using it in the right direction.

    Thanks for the awareness post, we don’t see this often.

  38. ericafunhouse

    It’s always important to bring awareness to breast cancer and I love when companies are transparent with where the money raised is actually going.

  39. Aldrin Montierro

    I have friends who have breast cancer and I can see how they suffered emotionally, financially, and I know it is stressful.

    Whenever I see events, drives, and activities that support Breast Cancer, I am getting myself involved because I know in my little way, I am supporting breast cancer.

  40. Roxane Cabile-Montierro

    Breast cancer is one of the realities and some of my friends are facing this battle. I know how painful and stressful it is and how it makes them frightened. That is why I made myself aware of this disease so that in my own little way I can relate and know how to appease, how to encourage, and motivate them.

    Breast cancer is a serious battle and I do support this fight in every way I can.

  41. Jessica bathan

    Mahirap magkaroon ng sakit na ito kung kayat nakakatuwa at nagpapasalamat na may ganitong kaganapan na pinangungunahan ng Avon nakapalaking tulong nito para mas matugunan pa ang problema sa pagkakaroon ng sakit na ito!

  42. arlene obien

    i love the campaign of avon, its always important to bring awareness regarding breast cancer

  43. Agnes Vazhure

    What a really nice movement to make people aware of this. Nice campaign! Need to be supported by everyone.

  44. Rachel Anne Del Rosario

    Breast Cancer is one of the major and common disease nowadays. It is a high risk disease but if we are all knowledgeable about it i think we can survive it. Not all cancer patients are dying we all knew that many of it survived and still surviving. I think in this millenial age women should be more careful and aware of their bodies as to prevent this kind of disease. We should be more prayerful and be strong because battling Cancer is not just easy but with the help and support of our family and loved ones we can overcome it.


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Motherhood, as I live it, is a gift not everyone can appreciate until she learns to truly live it. More musings and realizations, fun discoveries, and mommy tips at Momi Berlin's blog.

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