MOMI SHARES| Why you need a brand ambassador for your business?

Feb 12, 2018 | Likes, Only Berlin

MOMI SHARES| Why you need a brand ambassador for your business?

MOMI SHARES| Why you need a brand ambassador for your business?

Recently, Pampers announced the brand’s newest faces.  Celebrity mom Tony Gonzaga and her baby Seve will be gracing Pamper’s product packaging and various activities starting this quarter.

This has been one of the not so secret weapons of many brands since time immemorial.  Many companies have been engaging artists and influencers to be their ambassadors to represent and promote their business.

As some are paid to work for the good of the company, many are just doing it solely as their appreciation for the brand’s products and services.

As a brand ambassador, he becomes the voice of the product, very visual in endorsing even its services.  He also embodies the brand’s corporate identity and even values.  He is most likely very visible on social media boosting product awareness and ultimately sales. His strength lies in his ability to connect with his followings, even pulling them towards the product.

Companies enjoying the services of a brand ambassador have the following advantages.

A brand ambassador humanizes the brand

MOMI SHARES| Why you need a brand ambassador for your business?

MOMI SHARES| Why you need a brand ambassador for your business? (photo grabbed from Pampers PH Facebook page)

A brand ambassador becomes the face of the product.   He helps promote the brand through experiencing the product and sharing those through social media, print ads, and tv commercials.  He translates the brand’s promises through showcasing his satisfaction over the product.

A brand ambassador helps increase the brand’s social reach

A brand ambassador usually has a solid online reputation.  He also enjoys a huge network of followers and people from the industry he works with.   Because he has such respectable online image, he can protect and come to the rescue when the brand is facing some negative issues.  He can help build a positive image of the brand.

A brand ambassador promotes positive word-of-mouth

Positive word-of-mouth is often credible than tv commercials.  It is because the brand ambassador is showing and speaking based on experience.   He can even increase the brand awareness even in regions and places beyond the company’s reach.  It is because, again, the brand ambassador has his own network and most likely, he speaks to them more personally.

Why you need a brand ambassador for your business

A brand ambassador builds trust.  He retains customers and even drives new ones.  His attack is personal. He advertises through word of mouth which has a more positive effect than mere print and television advertisements.

MOMI SHARES| Why you need a brand ambassador for your business?

MOMI SHARES| Why you need a brand ambassador for your business? (photo grabbed from Sanosan Philippines Facebook page).

Now, are you planning to introduce a business?  How about considering a brand ambassador to be your product and services’ new face?

0 Comments

Trackbacks/Pingbacks

  1. MOMI LEARNS| Lesson from the Ellen Darby incident | MOMI BERLIN - […] maybe they’ll give you a complimentary upgrade.”   That, I agree, would give any social media influencers more self-respect on…
  2. Top Traits of a Marketing Leader – Saver Technology - […] A marketing leader is someone who doesn’t only endorse a product.  He breathes the brand. He uses the services…
  3. The Best Practices to Boost an Online Company – Services Coast - […] knowledge that followers and prospective clients may find useful. There is no harm in following influential bloggers and media…

Submit a Comment

Your email address will not be published. Required fields are marked *

About Me

Welcome Message

Motherhood, as I live it, is a gift not everyone can appreciate until she learns to truly live it. More musings and realizations, fun discoveries, and mommy tips at Momi Berlin's blog.

Philippines Blogs
Banners for Top 30 Mama Blogs

Momi Berlin is a

tapfluencer

Our Community Partners

mommy-bloggers-philippines-logo

Grab your copy now!

Get the Iam Band now!

iam band

Webhosting Partner

masaion logo

Subscribe

error: Content is protected !!
Subscribe To OurNewsletter

Subscribe To OurNewsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest