Recently, Pampers announced the brand’s newest faces. Celebrity mom Tony Gonzaga and her baby Seve will be gracing Pamper’s product packaging and various activities starting this quarter.
This has been one of the not so secret weapons of many brands since time immemorial. Many companies have been engaging artists and influencers to be their ambassadors to represent and promote their business.
As some are paid to work for the good of the company, many are just doing it solely as their appreciation for the brand’s products and services.
As a brand ambassador, he becomes the voice of the product, very visual in endorsing even its services. He also embodies the brand’s corporate identity and even values. He is most likely very visible on social media boosting product awareness and ultimately sales. His strength lies in his ability to connect with his followings, even pulling them towards the product.
Companies enjoying the services of a brand ambassador have the following advantages.
A brand ambassador humanizes the brand
A brand ambassador becomes the face of the product. He helps promote the brand through experiencing the product and sharing those through social media, print ads, and tv commercials. He translates the brand’s promises through showcasing his satisfaction over the product.
A brand ambassador helps increase the brand’s social reach
A brand ambassador usually has a solid online reputation. He also enjoys a huge network of followers and people from the industry he works with. Because he has such respectable online image, he can protect and come to the rescue when the brand is facing some negative issues. He can help build a positive image of the brand.
A brand ambassador promotes positive word-of-mouth
Positive word-of-mouth is often credible than tv commercials. It is because the brand ambassador is showing and speaking based on experience. He can even increase the brand awareness even in regions and places beyond the company’s reach. It is because, again, the brand ambassador has his own network and most likely, he speaks to them more personally.
Why you need a brand ambassador for your business
A brand ambassador builds trust. He retains customers and even drives new ones. His attack is personal. He advertises through word of mouth which has a more positive effect than mere print and television advertisements.
Now, are you planning to introduce a business? How about considering a brand ambassador to be your product and services’ new face?