Haier Philippines upholds social responsibilities
The year 2020 has been challenging for Filipinos. A current pandemic has affected our way of life and countless calamities destroyed our communities. Recently, two devastating back-to-back typhoons hit the country, which impacted hundreds of thousands of Filipinos in Luzon. Super Typhoon Rolly, considered the strongest storm ever recorded in recent history, struck the Philippines’ southern region. An estimated two million Filipinos have been affected, many of whom lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses resulted in severe flooding in provinces, including Metro Manila and some parts of Central and Nothern Luzon, previously devastated by Typhoon Rolly.
Haier Philippines on helping affected Filipino families
In the past months, we have witnessed how Filipinos worked together to provide support and aid to affected communities and families. Haier Philippines is one of the brands that has been continually extending emergency relief efforts. This global home appliance brand has been responsive to the current socio-economic issues, extending hands to Filipinos in crisis times. Last January, Haier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. Last May, the brand donated two Haier refrigerators to frontline workers who worked tirelessly to fight the coronavirus pandemic.
Tulong Tulong, Sabay Sabay Tayong Aahon
Recently, Haier Philippines, in partnership with its dealers Alsons & Willy & Sons, initiated “Tulong Tulong, Sabay Sabay Tayong Aahon.” This donation drive aims to meet the pressing needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco, and Malinao Albay. During the three-day relief activity, Haier distributed grocery and rice packs, polo shirts, and umbrellas to over 650 families affected by Typhoon Ulysses.
2020 might be a challenging year for us, but seeing our fellow Filipinos and brands working together gives us hope amid these difficult times. Haier Philippines has always been at the forefront in helping Filipino communities during difficult times, proving that it is still essential to uphold empathy and social responsibilities more than sales and profits.
Momi Berlin Directory