The power of a parent’s touch felt through the all-new Johnson’s CottonTouch
My children are Johnson’s babies. Though their pedia recommended a more expensive brand, we always go back to Johnson’s when we do not have the budget. And that’s what I love best about Johnson’s – a bottle doesn’t hurt the pocket that much but still gives the gentlest cleaning power.
The New Johnson’s CottonTouch
What excites me now is its relaunch. Johnson’s re-sets baby care standards with its revamped range now with 50% lesser ingredients, with no parabens, phthalates, dyes, sulfates, petroleum ingredients, and fragrance allergens. The new products now have 90% naturally-derived ingredients all purposefully chosen and have undergone a rigorous five-step safety-assurance process. This improvement promises parents greater peace of mind.
I like the idea Johnson’s put into the relaunch. They put parents at the center – listening to more than 26,000 of them around the world. Of course, paired with the parents’ feedback are the latest science to improve the products inside and out. Each decision was purposeful, leading to a gentler, simple product experience that is still 100 percent Johnson’s. The relaunched product still honors the brand’s 125-year history but also considers modern parents’ preferences.
To know more about the new Johnson’s, the following are the changes made, partly based on the ever-changing demands and needs of parents and babies around the world.
Purposeful ingredient choice
I have to admit. When the startling news about cancer-causing chemicals found in Johnson’s products surfaced years ago, we stopped buying the brand. I would like to assume then that the relaunch must have something to do with the bad news.
Now, Johnson’s carefully considered every single ingredient, rejecting over 400 ingredients during the reformulation. Naturally-derived oils like coconut and cottonseed replaced ingredients like mineral oil. Likewise, the new range is completely free from parabens, phthalates, and sulfates, and dyes.
Fragrances designed with mom and baby in mind
What perhaps makes Johnson’s Johnson’s is its distinct smell. The brand retained its iconic scent for which their classic products are known and loved for. More than that, its fragrances are also formulated to be free of allergens, exceeding the International Fragrance Association (IFRA) global standards.
Parent and environment-friendly packaging
When we got the relaunched product, we love that it comes in pump design for easier and one-handed use for parents. Johnson’s also uses a patented system that allows the products to be biodegradable and nontoxic.
Products specially designed for every age and stage in a baby’s life
What perhaps made us consider Johnsons for years was the company’s unmatched baby and skin care research and knowledge. Johnson’s products do not only cleanse and moisturize, but they are also specifically formulated to address the special skin needs of babies. They also have a wide range of products for each baby stage from newborn to active babies and independent toddlers. Plus, Johnson’s has always been known for its parent-baby connection as well portrayed in almost all its commercials.
The New Standard for Gentle
We tried the new Johnson’s CottonTouch Top-to-Toe Bath. This mother is beyond grateful for the new product as Johnson’s obviously raise the bar in advancing the science of baby skin care. But despite the new look and purposeful ingredient choice, Johnson’s still retains the iconic scent it is known and loved for.
I do not want to exaggerate but this new product sets the new standard for gentle. It is so mild and safe that doesn’t cause the usual itchiness my little one experiences when he uses a different brand.
We have been using Johnson’s CottonTouch for four days straight and plan to continue using it. If this brand sets the new standard for gentle, then I see no reason switching to other brands.
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