Johnson’s CottonTouch is the New Standard for Gentle

Jun 25, 2019 | Likes, Only Berlin

[tweetshare tweet=”Mothers hold their children’s hands for a short while, but their hearts forever.” username=”SPk3(ad*e(5d4@pEwem@tnlADFb9ZZc8:1:1″]

The power of a parent’s touch felt through the all-new Johnson’s CottonTouch

My children are Johnson’s babies. Though their pedia recommended a more expensive brand, we always go back to Johnson’s when we do not have the budget. And that’s what I love best about Johnson’s – a bottle doesn’t hurt the pocket that much but still gives the gentlest cleaning power.

The New Johnson’s CottonTouch

What excites me now is its relaunch. Johnson’s re-sets baby care standards with its revamped range now with 50% lesser ingredients, with no parabens, phthalates, dyes, sulfates, petroleum ingredients, and fragrance allergens. The new products now have 90% naturally-derived ingredients all purposefully chosen and have undergone a rigorous five-step safety-assurance process. This improvement promises parents greater peace of mind.

Johnson's CottonTouch is the New Standard for Gentle

Johnson’s CottonTouch is the New Standard for Gentle

I like the idea Johnson’s put into the relaunch. They put parents at the center – listening to more than 26,000 of them around the world. Of course, paired with the parents’ feedback are the latest science to improve the products inside and out. Each decision was purposeful, leading to a gentler, simple product experience that is still 100 percent Johnson’s. The relaunched product still honors the brand’s 125-year history but also considers modern parents’ preferences.

To know more about the new Johnson’s, the following are the changes made, partly based on the ever-changing demands and needs of parents and babies around the world.

Purposeful ingredient choice

I have to admit. When the startling news about cancer-causing chemicals found in Johnson’s products surfaced years ago, we stopped buying the brand. I would like to assume then that the relaunch must have something to do with the bad news.

Now, Johnson’s carefully considered every single ingredient, rejecting over 400 ingredients during the reformulation. Naturally-derived oils like coconut and cottonseed replaced ingredients like mineral oil. Likewise, the new range is completely free from parabens, phthalates, and sulfates, and dyes.

Fragrances designed with mom and baby in mind

What perhaps makes Johnson’s Johnson’s is its distinct smell. The brand retained its iconic scent for which their classic products are known and loved for. More than that, its fragrances are also formulated to be free of allergens, exceeding the International Fragrance Association (IFRA) global standards.

Parent and environment-friendly packaging

When we got the relaunched product, we love that it comes in pump design for easier and one-handed use for parents. Johnson’s also uses a patented system that allows the products to be biodegradable and nontoxic.

Products specially designed for every age and stage in a baby’s life

What perhaps made us consider Johnsons for years was the company’s unmatched baby and skin care research and knowledge. Johnson’s products do not only cleanse and moisturize, but they are also specifically formulated to address the special skin needs of babies. They also have a wide range of products for each baby stage from newborn to active babies and independent toddlers. Plus, Johnson’s has always been known for its parent-baby connection as well portrayed in almost all its commercials.

The New Standard for Gentle

We tried the new Johnson’s CottonTouch Top-to-Toe Bath.  This mother is beyond grateful for the new product as Johnson’s obviously raise the bar in advancing the science of baby skin care.  But despite the new look and purposeful ingredient choice, Johnson’s still retains the iconic scent it is known and loved for.  

Johnson's CottonTouch is the New Standard for Gentle

Johnson’s CottonTouch is the New Standard for Gentle

I do not want to exaggerate but this new product sets the new standard for gentle.  It is so mild and safe that doesn’t cause the usual itchiness my little one experiences when he uses a different brand.  

We have been using Johnson’s CottonTouch for four days straight and plan to continue using it.  If this brand sets the new standard for gentle, then I see no reason switching to other brands.  


Momi Berlin Directory

Johnson’s Facebook | Instagram


  1. nhetmendoza

    Wow! Ang saya.
    Johnson’s user din toddler ko Ma, yun ang kaya ng budget. Meron kasi syang atopic dermatitis sakto may mga soap na sila na pang new born at ngayon may mga bagong labas na perfect sa sensitive skin.

  2. Jennifer Binahon

    I have been using johnson’s product ever since I gave birth to my baby. Now, he is turning five years old and still using active baby. 🙂

  3. Ma.Catherine Matugas

    Wow Ang dami momsh . Tuwang Tuwa nanaman baby nyo Nyan dami nya PO stocks .. ever since Johnson’s na talaga gamit ko sa baby ko bago Kasi taLaga nya per never ko pa natry itong new product nya Sana make receive ako Ng sample


Submit a Comment

Your email address will not be published. Required fields are marked *

Motherhood, as I live it, is a gift not everyone can appreciate until she learns to truly live it. More musings and realizations, fun discoveries, and mommy tips at Momi Berlin's blog.

Philippines Blogs

Banners for Top 30 Mama Blogs

Contact Momi Berlin

(632) 9209466387

Follow Us


Momi Berlin is a


Our Community Partners

Grab your copy now!

error: Content is protected !!

Pin It on Pinterest