I first blogged about the Mommy Republic, a mom’s happy place, 7 months ago. Since then, I regularly visit this virtual place where mommy buyers and sellers converge. Aside from discovering new product offerings and services, what inspires me to spend time there is the warm support each member of this Filipino community extends.
Recently, Edie Acedera and Kate Yu, the brains behind the Mommy Republic, surprised everyone with another venture. And just like the online marketplace the Mommy Republic, this newest undertaking again aims to tickle our interest on entrepreneurship. Also, it lets us understand the powerful new generation called the millennials.
Edie and Kate just launched their book “Mommy Republic: Understanding Filipino Millennial Moms.” This first-of-its-kind book introduces the fascinating psyche of millennial moms of today. With most writings based on research, the book tackles the habits and attitudes of the millennial generation. It captures the insights on how to better enlist millennial parents as co-creators of brands and create a truly authentic brand experience that inspires trial and loyalty. And what makes this book a nice read are the real human stories injected in between the studies and researches.
For this mom, what I like best about Edie and Kaye are their fearless actions. Aside from the online community to help mompreneurs reach their target market, they have come up with a book. Perhaps it has always been their intention – to be brave. After all, they took the leap and left their flourishing careers to explore alternatives outside the corporate world. They introduced Mommy Republic to connect mompreneurs and the time-strapped mom buyers to get access to unique products and services. And the same fearless act is evident as they launched their book to help us understand the powerful millennials.
This same daring stance is what pushes me to finally start my greatest dream – to publish my book. It will soon come, I believe, as Edie and Kaye truly inspire me to start not tomorrow but now.
Anyway, “Mommy Republic: Understanding Filipino Millennial Moms“is published by Anvil Publishing. It is now available at all National Book Store and Power Books branches nationwide.