Anime-loving families and fans have something new to look forward to this season as niko and … introduces its exclusive Evangelion collection at SM Mall of Asia starting December 12. The launch brings together style, nostalgia, and Japanese creativity through pieces created specifically for the thirtieth anniversary of Neon Genesis Evangelion. This collection will be available only for a limited time.

The collaboration reimagines familiar elements from the beloved series through clean silhouettes, subtle graphics, and everyday-friendly designs. It is a fun way for longtime fans and new audiences alike to enjoy Evangelion in a fresh, wearable form.

As a style editorial brand, niko and … blends culture, design, and daily living in one imaginative space. Its collaborative approach allows it to work with artists, labels, and well-loved global franchises. This helps create products that carry strong storytelling and thoughtful design while offering an experience that goes beyond traditional retail.

Grounded in Japanese heritage, the brand brings attention to detail and craftsmanship across its apparel, accessories, room items, and special collaborations. Each collection reflects the creativity and modern lifestyle influence that Japanese brands are known for, making it easy for shoppers to enjoy trends straight from Japan.

A Growing Presence in the Philippines

The Evangelion collaboration also marks a meaningful step for niko and … and its parent company ADASTRIA as they continue to grow in the Philippine market. The brand currently has a store in SM Mall of Asia and has expressed interest in opening more locations so more Filipinos can experience its design-driven lifestyle offerings.

ADASTRIA, one of Japan’s largest fashion groups, brings a multi-brand strategy shaped by culture, design, and consumer insight. The company sees strong potential in the Philippines and is exploring the introduction of more of its brands to the country.

“Filipino consumers value design, story, and creativity,” says Daisuke Fujii, CEO of Adastria. “We see strong interest in Japanese culture and the ideas behind it. This collaboration is our way of celebrating Evangelion’s legacy while showing what we hope to build here. We want to grow with the market and bring more of our brands and experiences to the Philippines.”

A Store Experience Inspired by Evangelion

In preparation for the launch, the niko and … store at SM Mall of Asia is transforming into an Evangelion-themed space. Visitors can expect curated displays, visual elements inspired by the series, and special anniversary references that reflect both the anime’s legacy and the brand’s storytelling approach.

The brand is no stranger to collaborations with iconic franchises. Past partnerships include Stranger Things, Sesame Street, Looney Tunes, Thomas and Friends, and PlayStation. These projects blend nostalgia with fresh design ideas, allowing the brand to connect with families, young adults, fans, and children alike.

Celebrating Anime and Creative Lifestyle Culture

The arrival of the Evangelion collection comes at a time when anime, fashion, and pop culture continue to shape Filipino lifestyle and personal style. More Filipino families enjoy exploring creative hobbies together, and brands like niko and … help bring that culture into everyday fashion and home living.

The Evangelion x niko and … collection will be available starting December 12 at the niko and … store in SM Mall of Asia.