Three Years of Impact

PRecious Communications, an award-winning integrated communications agency, is celebrating its third year of growth in the Philippines. As the country advances its adoption of artificial intelligence through the National AI Roadmap, the agency continues to expand its collaborations with leading tech enterprises and startups across Southeast Asia. This growth has seen the company scale 2.5 times year-over-year, underscoring its commitment to helping brands thrive in a rapidly changing economy.

A Growing Economy and Rising Opportunities

The Philippines remains one of the fastest-growing economies in Southeast Asia. The University of Asia and the Pacific projects a 5.8 percent GDP growth in the third quarter of 2025, building on the 5.5 percent growth reported by the Department of Finance in the second quarter. This strong performance creates opportunities for companies like PRecious Communications to support both local and regional businesses.

“The Philippines is not just one of our fastest-growing markets in Southeast Asia. It is redefining what is possible for our industry,” declared Lars Voedisch, Founder and Group CEO of PRecious Communications. “From a surging economy to a tech scene embracing AI at warp speed, the nation is pulling private and public forces together to build a future-ready workforce. The momentum here is electrifying, and we are all in, driving new growth frontiers not just in the Philippines, but across the region.”

Supporting Brands and Startups

The agency’s portfolio includes partnerships with Visa, insurtech firm Igloo, and Globe, the country’s largest telco provider. Beyond these global and regional names, PRecious Communications also supports Filipino-founded startups that are making waves locally and across Southeast Asia. Among them are Zed, a credit-led neobank, and Thinking Machines, OpenAI’s first boutique consultancy partner in the Asia Pacific.

“Since our establishment in 2022, it has been our mission to champion the Philippines’ digital economy. Leveraging the strength of our network, we have been supporting the growth of Filipino companies in Southeast Asia and the expansion of regional brands in the Philippines,” added Paolo Alba, Regional Vice President and Country Lead of PRecious Communications in the Philippines. “As we invest in new technologies and strengthen our digital capabilities, we look forward to driving more integrated solutions for our partners in the Philippines and across the region.”

Strengthening Digital Capabilities

Leading the agency’s digital efforts is Hannah Kiwahko, who was recently appointed Associate Country Lead in the Philippines. With over 10 years of experience in digital and performance marketing, she has managed award-winning campaigns that have improved engagement and revenue for brands across various industries, including FMCG, healthcare, and pharmaceuticals.

In her role, Kiwahko works closely with Alba to combine the credibility of PR with the precision of data-driven digital marketing. Together, they aim to help brands connect more deeply with audiences while achieving measurable business results.

Recognition and Awards

The agency’s momentum has been recognized through multiple industry awards. PRecious Communications was named medium-sized consultancy of the year in Southeast Asia at the International Business Awards 2025. Paolo Alba also received the title of executive of the year in the Philippines.

The agency has been shortlisted for Agency Leader of the Year and Most Innovative PR Agency of the Year at the upcoming Marketech APAC NEXT Awards. In recent years, it has also ranked among the top four PR agencies in the Philippines at Campaign Asia’s Agency of the Year Awards and among the top three in-market consultancies in the Asia Pacific at PRCA’s The Gold Standard Awards.

For more information, you may reach out to preciousPH@preciouscomms.com.