Philippines’ Best Employer Brands in 2025

Moms often seek out companies that not only support their family needs but also promote a healthy work-life balance. For those who dream of a fulfilling and family-friendly career, Personal Collection (PC) remains a standout choice. The proudly Filipino-owned direct selling company has just earned the Philippines’ Best Employer Brand Award for 2025, a recognition that reflects its strong dedication to employee care and empowerment.

At the 20th Employer Branding Awards, Personal Collection was honored for its efforts to create a supportive workplace where employees are treated with respect and care. CJ Kim Casupanan, Talent Acquisition Head, and Anna Katrina Bersamin, Senior Director of Organizational Development, received the award on behalf of the company.

Creating a Great Life for Employees and Their Families

PC’s mission has always been to bring the “Great Life” to more people, and that begins with their own employees. Their programs are designed to meet the practical needs of modern families. One of the standout initiatives includes extending health benefits and group life insurance to life partners of employees, regardless of gender.

For moms and parents, knowing that a company embraces inclusive and family-friendly policies brings an added sense of peace and pride.

Supporting Staff Through Digital Innovation

Understanding the demands of a busy lifestyle, PC introduced the Great Life Employee Experience (GLEE), a digital platform designed to simplify and streamline internal processes. Equipped with an AI-powered chatbot, GLEE provides employees with real-time access to HR support and essential resources anytime they need it.

This platform is especially helpful for working moms who juggle both home and career responsibilities. It ensures that answers and assistance are just a few clicks away.

A Culture of Community and Care

At a recent Town Hall, PC’s employee dance club and volunteer group invited others to join in their fun and meaningful activities. These programs show how the company encourages both self-expression and community involvement.

The Employer Branding Institute, which gives out the Best Employer Brand Awards, focuses on honoring companies that champion employee engagement, diversity and inclusion, well-being, and corporate social responsibility. These are all areas where Personal Collection continues to excel.