Keeping Social Media Safer for Families

As moms, we always want to make sure that our families are in a safe and positive environment—whether at home, in school, or even online. Social media has become a big part of our daily lives, whether we’re looking for parenting tips, shopping for family essentials, or simply unwinding after a long day. But have you ever noticed the ads that pop up in your Facebook or Instagram feed?

Sometimes, we see advertisements next to content that doesn’t feel right—maybe something inappropriate, misleading, or simply unrelated to what we care about. This can make social media a less enjoyable and trustworthy space, not just for us but for our kids who may also be scrolling.

This is why DoubleVerify (DV), a company specializing in digital media quality and analytics, has launched new content-level controls to improve the way brands advertise on Facebook and Instagram Feeds and Reels. This update ensures that ads appear next to safe and appropriate content, making social media a more secure space for everyone—especially families like ours.

Why Does This Matter for Moms?

With this new feature, brands can now filter out content that doesn’t align with their values before their ads are even displayed. This means fewer inappropriate ads and more relevant, high-quality content in our feeds.

Think of it as how we childproof our homes. We make sure dangerous objects are out of reach, harmful substances are locked away, and the environment is safe. In the same way, DoubleVerify is helping brands “childproof” their online ads, ensuring that they don’t appear alongside harmful or inappropriate content.

How Does It Work?

Previously, advertisers could only check where their ads appeared after they had already been shown (called post-bid measurement). Now, with DoubleVerify’s content-level controls, brands can proactively avoid unsuitable content before their ads are even placed. This means:

Ads appear in the right places

Brands can prevent their ads from showing up next to content that doesn’t align with their values.

Better marketing impact

Since ads are placed in more suitable environments, brands can reach the right audience more effectively.

Less digital waste

Advertisers don’t waste money on ads placed in the wrong context, which benefits both businesses and consumers.

More Control & Protection with AI Technology

To make all of this possible, DoubleVerify uses AI-powered technology to scan video, image, audio, and text content to ensure that ads are placed in appropriate environments. The system even refreshes every hour, making sure that content-level controls are always updated without the need for manual adjustments.

They’ve also introduced 30 new content-level avoidance categories to help brands have even more control over where their ads appear. These include categories like Youth and Young Adults, Youth Entertainment, and Gambling, giving advertisers the ability to avoid placing ads in content that may not be suitable for their target audience.

What This Means for Moms on Social Media

For moms who spend time on Facebook and Instagram—whether for shopping, parenting resources, or entertainment—this is a big win. It means the brands we love and trust are now working to keep our social media experience safer and more positive.

This also reassures us that when our kids borrow our phones to watch Reels or scroll through feeds, they are less likely to come across harmful content or ads placed in the wrong context.

As online consumers, we deserve a social media space that feels safe, relevant, and enjoyable. With DoubleVerify’s new content-level controls, brands can advertise more responsibly, ensuring a better digital experience for moms, families, and everyone in between.