A Heartwarming Support for Kids with Cancer

The holidays are officially here, and Fisher Mall Quezon Avenue has set the tone with a meaningful celebration for families! On November 28, 2024, the mall lit up its iconic Christmas tree, marking the start of its annual Fishing for Joy campaign—a heartwarming initiative to support children battling cancer.

A Season of Giving Back

Fishing for Joy allows Fisher Elite Card holders to turn holiday shopping into an act of kindness. From now until December 31, 2024, 10% of purchases made using the card will go directly to Bahay Aruga Inc., a non-government organization that provides shelter and support for children undergoing cancer treatment.

“As moms, we understand the challenges families face during difficult times. With Fishing for Joy, we invite everyone to join us in bringing comfort and joy to these kids and their families,” shared Raymond Del Rosario, President of Fisher Mall Group of Companies.

Holiday Magic and Purpose

The Christmas Tree Lighting Ceremony was more than just a visual treat; it was an event filled with love and purpose. Families, shoppers, and officials gathered to witness the symbolic start of the holidays, led by Quezon City Congressman Arjo Atayde, who joined in the gift-giving activity for Bahay Aruga beneficiaries. The presence of notable figures, including Lisa Macuja and other community leaders, added to the event’s heartfelt spirit.

Fisher Mall’s Commitment to Community

President Del Rosario highlighted how Fishing for Joy is part of Fisher Mall’s broader mission to uplift communities. “This campaign reflects our values as a family-owned business. Supporting Bahay Aruga Inc. is a continuation of the legacy passed down from our founder, Robert ‘Bobby’ Del Rosario,” he explained.

Through ongoing efforts like this, Fisher Mall is making it easier for families to give back while enjoying the magic of the holiday season.

A Holiday Wonderland Awaits

Make the season extra special for your kids and loved ones! Visit Fisher Mall Quezon Avenue to enjoy the dazzling Christmas display and take part in activities with purpose. The display will be up until January 6, 2025—perfect for family photo ops and creating festive memories.

Let’s shop, give, and celebrate the season together—because making a difference starts with a single act of kindness.

Momi Berlin Directory

Fisher Mall Website | Facebook | Instagram