Cracking the Code

If you’ve heard “shapps” popping up on TikTok, comments, or your teen’s latest post and wondered what it’s all about—you’re not alone! This new Gen Z slang isn’t just a random word; it’s actually short for Pocky’s tagline “Share Happiness,” launched just in time for Pocky Day on 11.11!

What’s Shapps?

In a world filled with drama and online negativity, Pocky has tapped into Gen Z’s knack for unique slang to spread some much-needed joy. Now, whenever something makes you so happy you want to share it, you can call it “shapps.” From nailing a high score in a game to complimenting your friend’s outfit, “shapps” is the ultimate way to say something brings you joy!

Examples of Shapps Moments

• Just pulled that rare character you’ve been trying to get? So shapps!
• Is your bestie looking amazing today? Totally shapps-worthy! Tell them to take a fit pic.

Join the Fun with #PockySHAPPSCha11enge

Starting November 9-30, 2024, you and your friends can jump in on the #PockySHAPPSCha11enge on TikTok! Pocky’s fun, new filter lets you sing, dance, or just tell someone how much they make you smile. The branded effect also has a catchy tune you can check out on Glico’s social media.

Shapps on Campus

If you’re on campus or have a college student in the family, Pocky has partnered with student organizations at several universities to bring the happiness live! Check out the Pocky booths at:

• University of Santo Tomas, with Thomasian Nihon Kyoukai
• Ateneo de Manila University, with Ateneo Hinomoto
• University of the Philippines Diliman, with UP Tomo-Kai

Whether it’s through a TikTok video or sharing Pocky with friends, let’s make this 11.11 shapps!