Pru Life UK Puts Families First with ‘Our Reason is You’ Campaign

Jul 5, 2024 | Life

Families First with ‘Our Reason is You’

As moms, we know how important it is to feel secure and protected. That’s why Pru Life UK has launched its heartwarming new campaign, ‘Our Reason is You,’ to show how dedicated they are to putting families like ours at the heart of their business.

Pru Life UK Puts Families First with 'Our Reason is You' Campaign

Real Stories, Real Impact

This campaign highlights touching real-life stories of Pru Life UK clients who have experienced the company’s unwavering support during life’s toughest moments.

  • A Mom’s Journey with Cancer: One story features a mom who was diagnosed with cancer. Thanks to the policy she purchased from Pru Life UK when she was younger, she was able to cover her medical expenses and focus on her recovery and her family.
  • A Dad’s Protective Plan: Another story follows a dad who, with the help of his Pru Life UK financial advisor, chose the perfect insurance plan to secure his daughter’s future.
  • An Expectant Mom’s Peace of Mind: The last story is about an expectant mom who, with the guidance of her financial advisor, fully understood her policy and felt better prepared for her family’s future.

These stories inspire and motivate Pru Life UK to continue being lifelong partners and protectors of Filipino families.

Commitment to Customers

In 2023 alone, Pru Life UK approved over 8,000 claims and disbursed Php 1.9 billion in claims and insurance benefits for maturity policies. This is a testament to their commitment to supporting their clients.

Pru Life UK also fosters a customer-centric culture among its employees through its Customer Day Series. This initiative enables staff to engage directly with clients, ensuring they truly understand and meet our evolving needs.

Tailored Financial Solutions

To better serve us, Pru Life UK offers innovative financial solutions like the recently launched PRULifetime Income. This limited-pay, whole-life participating insurance plan, payable in 5 or 10 years, provides lifetime protection equal to 200% of the sum assured and guarantees a 5% annual payout for life.

“In Pru Life UK, our reason is our customers. We leverage technology, expand our product offerings, and empower our 38,000 agents to deepen our relationship with our customers. By providing an exceptional experience, they can rely on us as their number one trusted partner and protector,” says Allan Tumbaga, Pru Life UK’s Chief Customer & Marketing Officer.

Leading the Way in Life Insurance

Pru Life UK leads the Philippine life insurance industry, securing the highest New Business Annual Premium Equivalent (NBAPE) of Php 2.36 billion and a total renewal premium income from variable life insurance products amounting to over Php 11.1 billion as of March 31, 2024. This reinforces their market leadership and dedication to empowering Filipino families financially.

For more heartwarming stories and to learn more about the ‘Our Reason is You’ campaign, visit Pru Life UK’s official YouTube account.

Stay Informed

Pru Life UK Puts Families First with 'Our Reason is You' Campaign
PR-Customer Campaign

Stay informed and feel secure with Pru Life UK. Because at the end of the day, their reason is you.

For more information, visit Pru Life UK’s website and watch the ‘Our Reason is You’ campaign video on their official YouTube account.

Momi Berlin Directory

Pru Life UK Youtube


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Motherhood, as I live it, is a gift not everyone can appreciate until she learns to truly live it. More musings and realizations, fun discoveries, and mommy tips at Momi Berlin's blog.

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