I met Francisco H. Licuanan III, founding President of Ayala Land Inc. He looks humble and fun-loving. But when he started to talk, one would think back. He is the very man who made the Ayala Land brand so big. He is no ordinary executive.
Mr. Francisco H. Licuanan III (photo from asianjournal.com
“Too much growth affects the quality of the product,” says Mr. Licuanan. Thus, with his new formed real estate development and marketing organization, he defines the company as small and will remain to be small.
My first impression is he might had an exhausting 40-year career at Ayala that he got too tired of running a real estate company. Of course, I am wrong.
He details to us the advantages of a small company. And before he could end his talk, I salute his very unique business philosophy.