How Jolly Heart Mate Canola Oil Turned Small Kitchen Choices Into ₱1.2M of Hope

As moms, we often think that love is shown in the meals we prepare every day. The oil we choose, the food we serve, and the quiet intention to keep our families healthy. What many Filipino households did not realize is that these same everyday choices could also help heal others beyond their own homes.

That is exactly what happened when Jolly Heart Mate Canola Oil and Filipino consumers came together through the Share the Love with Heart Mate campaign.

From Grocery Runs to Genuine Bayanihan

What began as a simple campaign grew into a nationwide act of compassion. Inspired by the loyalty and generosity of Filipino consumers, the Share the Love with Heart Mate initiative surpassed its initial ₱1 million goal, raising a total of ₱1,227,450 for the Philippine General Hospital Medical Foundation, Inc.

The official donation turnover was held on November 27, 2025, at Robinsons Supermarket Ermita in partnership with Robinsons Supermarket. The moment marked more than just a milestone for the brand. It reflected how everyday kitchen decisions can create a meaningful impact when shared with purpose.

The campaign ran from July 15 to October 15, 2025. For every Jolly Heart Mate Canola Oil product purchased at Robinsons Supermarket during the period, ₱5 was donated to PGHMFI. Each bottle bought became a small but powerful contribution toward strengthening medical programs and services for PGH patients.

A Kitchen Staple With a Heart for Health

Jolly Heart Mate Canola Oil has long been a trusted name in Filipino kitchens. Recognized as the leading canola oil brand in the Philippines, it is known for its heart-healthy benefits. It contains zero cholesterol, is rich in omega-3 and omega-6 fatty acids, and has the lowest saturated fat content among dietary fats, which helps lower the risk of heart disease and stroke.

For many families, it is a daily essential. Through this campaign, it also became a bridge between home cooking and community care.

Gratitude for the Families Who Made It Possible

“We want to dedicate and honor the loyal consumers of Jolly Heart Mate Canola Oil today. They have not only shown love, health, and wellness for their families, but have also extended their generosity to their fellow Filipinos,” said Fly Ace Corporation Vice President for Marketing Abigail Ng Reyes.

“This year marks the 25th anniversary of Jolly Heart Mate — 25 years of advocating heart health for every Filipino family. We are very humbled as a company that throughout these 25 years, our consumers have given their trust, love, and support to Heart Mate, allowing us to become the number one canola oil brand in the market today.”

Supporting Patients When It Matters Most

The donation is already being used to support essential medical programs and services for PGH patients, particularly those in urgent and vulnerable situations.

“Maraming, maraming, maraming salamat po for the donation,” said PGHMFI Chairman and President Dr. Telesforo E. Gana Jr. “We help indigent patients directly through medical assistance — assisting them with laboratory tests that need to be done outside — and by providing equipment and supplies that are beyond our budget. All of these donations go to the different aspects of our work, whether it’s direct patient assistance or supplying the instruments and equipment that may be needed.”

Philippine General Hospital Director Dr. Gap Legaspi also shared his appreciation. “Thank you very much for this. I think this will be a big help in bridging that [critical] period when patients urgently need access to goods or medicines.”

When Purpose-Driven Partnerships Create Change

Through this collaboration, Jolly Heart Mate Canola Oil and Robinsons Supermarket showed how brands and consumers can work together to uplift communities. The campaign proved that cooking can be an act of love not only for families at home but also for those fighting difficult battles in hospitals.

Robinsons Retail Holdings Inc. President and CEO Stanley Co shared, “We are honored to stand by Fly Ace, our true ‘Heart Mate.’ This shared mission of bringing goodness home and bringing good food home is all about turning everyday shopping into an opportunity to uplift communities. When we unite for a greater cause, we show that a supermarket can be more than a place to shop — it can be a place where hearts come together.”

Love That Goes Beyond the Kitchen

Jolly Heart Mate Canola Oil continues its commitment to wellness, compassion, and community empowerment. The Share the Love with Heart Mate campaign is a reminder that even the simplest daily choices can create ripple effects of care and hope.

Momi Berlin Directory

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