Bringing Filipino Beauty to Life as Art

As moms, we always seek out family-friendly activities that combine fun, learning, and a bit of magic. The Department of Tourism (DOT) has created a perfect blend of all three with its Immersive Cube Experience, a stunning new attraction that showcases the breathtaking landscapes and vibrant culture of the Philippines, turning them into living pieces of art.

Held during the ManilArt 2024 fair, one of the Philippines’ longest-running visual art events at SMX Convention Center Aura in Taguig, this immersive experience connected tourism and art like never before. Here’s a glimpse of why the experience wowed so many visitors, including art lovers, families, and tourists alike.

Step Inside a 3D-Like Philippine Wonderland

Imagine stepping into a room where the sights, colors, and vibes of the Philippines surround you from every angle. The Immersive Cube uses five LED screens forming a 3D-like setup with three walls, a floor, and a ceiling. It makes you feel as if you’re standing in the middle of iconic Philippine spots like crystal-clear beaches, stunning limestone cliffs, and historic lighthouses. The floor and walls wash over with blue hues, mimicking the calm, clear waters that make the Philippines famous, and the Love the Philippines slogan fills the air with pride and excitement.

Discover Natural and Man-Made Wonders Together

Inside the cube, visitors can “travel” through the Philippines’ most cherished natural and cultural sites without leaving the venue. You’ll experience breathtaking spots like the famed sardine run, lush waterfalls, majestic mountains, and those picturesque limestone cliffs that define our country’s landscape. Families loved how the exhibit included both natural wonders and heritage sites like historic lighthouses, seamlessly blending the country’s beauty with our cultural treasures. It’s like a family-friendly journey across the Philippines in one stop!

A Fun, Hands-On Way to Learn and Connect

DOT made the experience interactive by inviting visitors to engage with fun props, like Philippine flags, and hashtags like #LoveTravel and #LoveThePhilippines. They could even try on traditional Filipino hats for memorable photos, adding a bit of cultural flair. Kids and parents alike joined in the fun, snapping pics, and sharing their love for the Philippines in a way that felt both playful and meaningful.

A Commitment to Culture and Heritage

The Immersive Cube Experience debuted alongside ManilArt’s gala night, underscoring the DOT’s support for cultural promotion. Leading the event were key figures like DOT Undersecretary Shereen Gail Yu-Pamintuan and Assistant Secretary Gissela Marie Quisumbing, highlighting the importance of tourism as a gateway to showcase the beauty of the Philippines to the world.

A National Treasure

This event is part of DOT’s mission to introduce the Philippines as a premier destination. As DOT Secretary Christina Garcia-Frasco shared, the Philippines is a “powerhouse of mega biodiversity,” and the Love the Philippines campaign reflects our country’s deep culture, vibrant history, and natural wonders. It’s a story of love, and the immersive cube is a unique, artful way to tell it.

With the Immersive Cube Experience, moms and families can now explore the beauty of the Philippines up close, making it a memorable stop for both locals and tourists. Next time you’re looking for an art-inspired adventure that the whole family can enjoy, keep an eye out for this innovative exhibit – it might just make you fall in love with the Philippines all over again.