Empowering Kids with Financial Smarts
Financial literacy is an important life skill that helps us make better money decisions, budget wisely, and invest smartly for the future. But did you know that according to the Bangko Sentral ng Pilipinas (BSP), only 2 out of 10 Filipinos get basic financial questions right, and just 25% fully understand financial concepts? That’s why it’s crucial to start teaching our kids about money from a young age.
Pru Life UK’s Cha-Ching Program
To help address this, Pru Life UK is leading the charge with its Cha-Ching program, designed for kids aged 7 to 12. Created by Prudence Foundation in partnership with Junior Achievement Philippines, Cha-Ching uses animated, music-based cartoons to teach children about money management in a fun and engaging way. This program was developed with the help of Dr. Alice Wilder, an Emmy award-winning Children’s Educational Specialist, and is available on Cartoon Network Asia.
As parents, we play a big role in shaping our kids’ financial future. Cha-Ching also provides online resources and fun activities that make it easier for parents to teach and reinforce these money-smart concepts at home. It’s a great way to start open conversations about spending, saving, donating, and investing with your little ones.
One million Filipino students target
This year, Cha-Ching hit an amazing milestone by educating one million Filipino students on how to manage their money. And the good news? Financial literacy is becoming a necessity for our children in today’s fast-paced world. The skills they learn today will help them build a brighter, more secure future.
Pru Life UK is committed to providing both health and financial solutions for Filipino families, helping ensure that the next generation has the knowledge and tools to thrive financially. So, let’s empower our kids with the skills they need to be money-savvy!
Momi Berlin Directory
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