I always love brands conceptualized to address one’s concern. Such products are carefully and thoughtfully formulated and designed to address the need to improve or give a solution.
The Big Purpose
Take for example the ergonomically designed pillow conceptualized by Mr. Chawakit Kaoien. He is a licensed physical therapist working with critically ill patients. Part of his responsibility is to help improve the respiratory system of his patients; thus he would constantly arrange their sleeping positions for better blood circulation. That way, too, his patients may be relieved from any pain or pressure.
Given the constant concern for his patients in the hospital, Mr. Chawakit started working on a pillow that would give comfort to the former. He launched his research and took note of the different sleeping positions and their effect on individuals. His study finally paid off, coming up with Mr. Big.