“Be Bold. Be Free. Be You.”
This is this year’s theme for the Asia Young Designer Award (AYDA) competition of leading coatings manufacturer Nippon Paint. As it seeks to spur more the creative potential of all young designers and architecture talents in the region, the competition likewise seeks out designs that are unconventional, non-conformist, innovative, and with a focus on individuality.
First introduced in 2008 as the Nippon Paint Young Designer Award in Malaysia, the pioneering competition encourages innovative design ideas, concepts and solutions from interior design and architecture students on a chosen theme for the year. It has since evolved to include participants from more countries in the region, and thus has been revitalized and rebranded to reflect its widening reach and its increasing significance to the design scene in Asia.
From its debut with 87 entries solely from Malaysia, as of last year, the competition has grown to over 2,500 entries from 12 different countries, including the Philippines, Singapore, Bangladesh, Thailand, Pakistan, Indonesia, Papua New Guinea, Vietnam, China, Japan, and Hong Kong. And this year, AYDA will be extended to three additional countries, namely Sri Lanka, India and Taiwan.
The competition opened in the Philippines in 2014. Organized by Nippon Paint (Coatings) Philippines, the search has been launched for this year’s Filipino representatives to participate in the grand finals.
Contestants may submit entries in two categories: Interior Design and Architecture.
Interior Design entries are ideas that transform everyday spaces into extraordinary places, whether the location is personal, professional, or public. The designs must explore unique opportunities to improve not only the space but the lives of the people who use and move in it.
Architecture entries, on the other hand, must seek to transform ordinary structures into phenomenal design statements. Wherever the structure may be envisioned—whether in the city or amidst nature—the design has to offer a one-of-a-kind and fresh perspective on solving common problems that face human habitation.
Judges will be evaluating not just the concept behind the design, but its execution and technical quality. Michael Chung, general manager of Nippon Paint (Coatings) Philippines, challenges the youth delegates “to observe what is needed in our society, to think beyond convention, and to create corresponding designs that express their distinct mark as tomorrow’s leaders in architecture and interior design.”
AYDA grand prize winners will receive a P50,000 cash prize and a six-month internship under interior design firm Lor Calma & Partners or architectural firm Aidea, Inc. They will also get a chance to participate in a once-in-a-lifetime learning experience in Bali, Indonesia organized by Nippon Paint.
On the AYDA launch held at The Conservatory at the Peninsula Manila recently, Chung calls our young talents not just designers but visionaries. “Very evident that our young talents design with a heart. They know very well the why or the purpose to their creations and that is where everything starts.”
AYDA hopes to continue to be an inspiration in strengthening creative minds and help propel leaders of change in the local and international design arena. It is supported by the Council of Interior Design Educators (CIDE), the Council of Deans and Heads of Architectural Schools in the Philippines (CODHASP), Lor Calma & Partners, Aidea Inc., the Philippine Institute of Interior Designers (PIID), the United Architects of the Philippines (UAP), and LBC. For more information and to download an entry kit, visit www.youngdesigneraward.ph
About Nippon Paint (Coatings) Philippines
Nippon Paint (Coatings) Philippines is part of the Nippon Paint Group, which is currently Asia’s No. 1 coatings manufacturer spanning 15 countries, and built on a heritage of over 130 years dating back to 1881 in Japan. In the Philippines the company has been operating since 2014 with a manufacturing plant in Light Industry and Science Park 1 in Cabuyao, Laguna.
The Nippon Paint Group places strong emphasis in Research and Development (R&D) activities, which remains a core priority to its success in product innovation. As a global leader in coating technologies with a database of more than 10,000 paint formulations, Nippon Paint prides itself in being a Total Coating Solutions provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings.
The Group has been awarded the Best Company for Leadership in Paint Technology Asia by IAIR in 2014. The Group has also won consumer choice awards such as the Reader’s Digest Asia Trusted Brand Awards 2016 where it placed Gold in the Paints category. In its concerted effort to champion sustainability towards a greener footprint, the Group has been recognized with several Green Excellence Awards by Frost & Sullivan.
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