“i love what i do so life is great!” – toby claudio

Jan 20, 2011 | Only Berlin


msbolin met the man behind the famous toby sports business which to date, has 43 branches scattered all over the country.

though we waited for more than an hour, the knowledge he imparted during the interview was enough for me to forgive his trespasses.

we waited for him at runnr, his another sports shop at bonifacio high street.  he is the founder of runnr, the only running specialist store in the country, and probably the only in the world that brings together under one roof three technologies that address the major components of running.

he is, by the way, toby claudio.

“i traveled to the united states, japan and europe.  i went to their sports shops and studied their technology then combined all in runnr,” says toby.

“in our store, we have the footprint scanning, high-speed video gait analysis and custom insole molding.  that’s what makes us different from other sports store.  customers may buy their shoes in other stores but they always keep coming back to us because we do it very differently and we have the technology,” he adds.

running has been quite popular nowadays.  he teasingly says it may be because it is the most easiest sport.  one though has to have a running gear and a place to run and he is all set to run.

running however, just like to most, was a painful experience until he discovered the proper running equipment.  fitting the right gear then becomes an enjoyable, pain-free experience, and that what makes running addictive for him.

though he has no regular running schedule, he sees to it to run when his time permits.  he does his thinking when he run.  when he feels a bit tired, he run.  running has become a source of energy.

coming from a family of sports enthusiasts, toby has always been active in sports.  he played tennis since he was five and in college.  he played soccer.  he was varsity baseball at the uaap.  he also tried basketball and golf.  he even went mountain biking.  the accumulated wear-and-tear from all the sports however took its charge and he started to have serious problems with his back.  he suffered a slipped disc several times as well.

and since he can’t play competitive sports, he resorted to jogging.  he did further research about running, tried it and got hooked at the sports.

toby shared that toby sports, a brainchild of his father roberto claudio sr three decades ago, started when he was five years old.  though he felt big responsibility with the idea of naming the sports shop after him, he somehow felt that at a very early age, he knows what he wants to do from then on.

“i love what i do so life is great!” he says with a big smile.

spending less than thirty minutes of my time with this entrepreneur inspired me.  i’ve shelved my running shoes for weeks now.  at this moment, i am thinking of running again.  but more than that, i will do what i love  best because i want to enjoy life.  so cliché yet i am still at lost.

first, i need to discover what makes me happy.  maybe tonight, as i run, i can think sanely.


  1. wendy

    Naks, brushing elbows with the rich na ha. Parang ang saya ng buhay ni Mr. Toby. Bakit hindi ganun ang outlook natin sa buhay?

    Re running, kakainggit naman that you have a safe place for it. Sabi ng isang kaibigan ko na mahilig magjoin ng marathons, running daw ang number one way to develop a flat stomach. So kahit lampa ko gusto ko na ring tumakbo. Haha. Di nga lang ako ganung kakampante magtatakbo sa subd sa min. Baka habulin ako ng mga aso.

  2. msbolin

    mukhang happy person sya. at mukhang inlove din sya sa wife nya. isa sya sa mga kokonting married men na may suot pang wedding ring.

    yan di kinatatakot ko kapag tatakbo sa neighborhood – aso. buti na lang sa marikina, hinuhuli ang gumagalang aso kaya asoless ang paligid.

    pagkatapos ko talaga tumakbo, kahit straight 2 hours lang, feel na feel mo talaga na flat ang stomach kaso babalik din sa dati after kumain.

    balik tayo kay toby. mukhang positive thinking sya lagi. maganda outlook sa buhay which is nagrereflect din naman sa itsura nya. di sya mukhang stressed. at di malaki ang tyan nya. mga 35 something lang siguro sya.

  3. raft3r

    mura tennis goods sa toby’s
    sana mabigyan pa ako ng discount

    btw, dalaw ka ke raft3r
    3 years old na ang blog nya

  4. PM

    wow i love that line. “first, i need to discover what makes me happy.”

    • msbolin

      🙂 hi prinsesamusang. nice to see you here at msbolin’s page. i often read your comments at rafter’s deadbeat club.


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Motherhood, as I live it, is a gift not everyone can appreciate until she learns to truly live it. More musings and realizations, fun discoveries, and mommy tips at Momi Berlin's blog.

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