What are the common issues legit businesses are facing today with regard to advertising? Let us mention a few:
- Click-through problems
Display advertising for one has some issues that are difficult to fix. These include low click-through rates or worst, click fraud.
- Unwelcome pop-ups
Pop-up advertising often irritates target audience instead of getting them to click through the pop-up. Users have become wiser as well over the years. They have installed ad blockers to prevent experiencing pop-ups.