Our favorite on-demand international food delivery service, foodpanda, gets a fresh new look. Despite its new visual identity, it remains its renowned service standards and vision to deliver good food every day.
foodpanda unveils a fresh new look
the new look
The brand’s enhanced look is set to create value and impact in the fast-growing food delivery industry. Its iconic brand symbol panda remains at the forefront but is tweaked into a rounder, more modern version. In addition, the font has been updated to be more contemporary, in line with the brand’s new direction. Significantly outstanding is its pink background color to enhance the memorability of the logo.
“We are very excited to deploy our refreshed brand image and spread our new signature pink color across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover.” says Julian Dames, Global CMO at foodpanda.
Along with the distinct new look of foodpanda, its app and websites are likewise introducing an improved user-friendly interface and design. Several new features are also up. Now, customers can enjoy the live tracking feature. This allows customers to watch in real time, as their orders make their way from their favorite restaurants right to their doorstep, hassle free!
The new design and logo will be visible on the rider equipment and in-restaurant material. The quality of service though to both customers and partner restaurants will remain excellent.
“We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders. Not only are uniforms eye-catching with the pink color, but rider jackets are also lightweight and water resistant. We have also added reflective material in different parts of the rider uniform, that will be more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe.” adds Dames.
Curious to see the new and improved foodpanda? Visit the website and download the app on IOS or Android now!
Momi Berlin Directory